Unrated vs Clean: It’s Time to Demand Choose-Your-Own-Rating DVD Options

[Cross Posted from Sixteen Small Stones]

A few years ago a film came out that my wife and I had wanted to see, but we didn’t get around to seeing it in the theatre. So when it came out on DVD, I stopped by a local video rental and picked it up. In our family, we don’t watch R-rated films. Since I knew that this particular film had been rated PG-13, I hadn’t bothered looking at the rating on the DVD when I rented it, I just hurriedly found the title and picked it up.

Even though we both wanted to see it, my wife ended up watching the movie without me while I was at work. She called me, shocked, because the film contained a scene full of gratuitous nudity and explicit sexual activity. Embarrassed, I double checked that the film had been PG-13 using an Internet search. A closer look at the DVD container showed that the DVD contained an “Unrated” version of the movie. We had fallen for a bait-and-switch! The theatrical version had been rated PG-13, but it was not available to be rented on DVD. You could only rent the “Unrated” version.

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